You are doing these five things right on LinkedIn 👍🏾

Hello Reader,

Have you noticed how many times we're told the things we're doing wrong on social media on any given day? I have.

My least favorite is the content format that starts with "you do not have a this problem, you have a that problem." Unsolicited. Have you noticed it online? Yes, I'm absolutely judging.

This reinforced my asset-based approach to everything I do. If my clients are already educated in ways they're failing, the least I can do is lift them up!

So, if you were my client, doing any of these five things would count as progress in my books:

1. You're criticizing LinkedIn

Not every critique is bad. In fact, your critiques could be indicators of your taste. For instance, you understand that AI slop doesn't work for you, and you don't like the cringe posts or the fake humblebrags. These are the kinds of things you should absolutely notice! What annoys you about other people's posts tells you what you'd never want your own to look like. Win win.
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2. You're protecting your privacy

Not everything is meant for LinkedIn. I have jobs I've worked at, and projects I'm currently working on that aren't on LinkedIn. Some because I have to keep them private, and some because I'm not ready to talk about it publicly yet. I know the world pushes visibility at all costs and constant pressure to turn everything into content. You do not have to subscribe to that. You are allowed to decide what stays off LinkedIn.

3. You're working on your career offline.

It may not all be clear right now, but you have some idea of the kind of life you want and who you want to be known as. You have people who inspire you and things you would like to do if you had the opportunity. Your profile and your posts are supposed to point in a direction, so if you’re still working on that direction, that's okay. Everything else on LinkedIn is so much easier when you have clarity.

4. You're engaging LinkedIn on your own terms

Whether you just started a new account, or you post a comment here and there, or just a like. You're there. I meet people all the time who think engagement only counts if they're posting three times a week with a whole content calendar. Honestly, it doesn’t have to be that way. For instance, when you comment on someone's post, their network sees your name. Most of the useful conversations I've had on LinkedIn started that way. So if there's a week you can only send/accept connection requests, that's progress.

5. You're curious about LinkedIn

The fact that you opened this email and scrolled this far is proof. Maybe you log in to see what people are doing, or to look up a company before an interview. Many people have written LinkedIn off completely and won't go near it, so the fact that you're still paying attention means you're still open to what it could do for you. Kudos! Keep learning.

Reader, you're further along than you think, and that's why I wrote this for you. I am rooting for you!

With so much warmth,
Coach Ife

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